, software development kit ("SDK"), other software tools and APIs, and our platforms hosted on our websites (collectively, the "Services").
We respect the privacy of our partners, clients and their end users, so we are explaining our practices. Below we describe how and for which purposes we may use the data provided to us by our partners and clients (including of their end users), where and how we store the data, with whom we may share it.
AdGyde's Services enable advertisers and developers (our "Clients") to attribute and track the performance of their advertising campaigns and applications, including their effectiveness, usage, installations and downloads. Our Services also enable our Clients to analyse data regarding their campaigns, applications and their prospective and actual end-users ("End users"), including additional data received from AdGyde's business partners ("Partners"), as further described below.
AdGyde has no direct relationship with its Clients' End Users, or with any other individuals whose personal data we may process on our Clients' behalf. Our Services may be used by our Clients to collect and analyse such personal data, and accordingly, we process such data under the direction of our Clients.
Client and Partner Data
In order to receive the AdGyde Services, or to integrate and partner with AdGyde, Clients and Partners will be required to register and provide us with certain data, including personal data such as their email address, first and last name, and their company's name and website, as well as technical data referring to their usage of our Services, their internet connection, device, systems and software used to access and use our Services.
AdGyde use information to improve their products and services. We might use your information to customize your experience with us. This could include displaying content based upon your preferences. It is each Client's and Partner's voluntary decision whether to provide us with any such personal data, but refusal to provide any required data may result in us not being able to register the Client or Partner and enable them to receive or integrate with our Services.
End Users Data received from our Clients
AdGyde's Clients use our Services to track and analyse the characteristics and activities of the End Users, and for such purpose upload to AdGyde's platform and servers certain data regarding their End Users. Such data is provided to AdGyde by the Client, by the Client's integration and implementation of AdGyde's SDK and APIs into the Client's own application or services (that are being used by the End Users). The data we receive from Clients refers to downloads, impressions, clicks and installations of their mobile applications, mobile device use and data regarding in-app events.
Our Clients may use our services to collect and analyse the data parameters, (i) unique identifiers and technical data, such as IP address, User agent, IDFA (Identifier For Advertisers) or Android ID (in Android devices); (ii) technical data regarding the End User's operating system, device attributes and settings, applications, advertising opt-out signals, Google Advertiser ID, in-app events, device motion parameters and carrier.
Any other data should not be provided to AdGyde, unless specifically agreed in writing by us and in accordance with applicable law.
Once such data parameters are uploaded by our Clients to the Services, they enable us to provide the Services to our Clients and enable the Clients to analyse their campaigns and performance, as well as their End Users' habits and characteristics.
End User Data received from our Partners
On certain instances, our Clients may choose to use our Services to integrate and connect with AdGyde's third party Partners, or may, to the extent available, otherwise choose to customize or enable certain optional features on our Services, for the analysis of the data collected in connection with the Clients' campaigns or applications (such as data segmentation, install attribution, audience-building, re-targeting, creating or supplementing End User or inventory profiles, creating, supplementing or amending interest categories, or syndication or other distribution to third parties).
In order to process such data via our Services, our Clients have to actively set parameters that allow for such customization, integration or measurement. Specifically, we permit our Clients and Partners to upload the data parameters
Similar to the provision of the services, AdGyde is acting as a third party processor on behalf of our Clients/ Partners and process such data only on their behalf.
How We Use Data
The personal data collected or processed through our Services (concerning either our Clients, their End Users, our Partners or visitors to the AdGyde platform or website) will be used for: (i) creating aggregate data and anonymous data (as specified below), (ii) providing the Services, and (iii) improving and maintaining our Services. For example, we use such data to help diagnose problems with our servers, to diagnose and prevent fraudulent activity, to consider and develop new services and features and to improve the Services and make them more useful.
By analysing the data, we receive, we may compile aggregate and anonymized data ("Aggregate Data"). Aggregate Data is anonymous and is not linked to any personal data. Aggregate Data helps understand trends and client needs so that new services can be considered, and so existing products and services can be tailored to client desires.
Data Disclosures and Transfers
We may transfer or disclose personal data within AdGyde's subsidiaries and branches and/or to third party service providers and Partners that help us provide our Services, as well as to our Clients, for the purpose of providing them with our Services. We may also disclose End Users' personal data to any other third party at our Clients' approval or direction/instruction. Any such entities may be located in different countries, including outside India or the European Economic Area.
The provisions of this Policy and the agreements with our Clients and Partners apply to such transfers to our third party service providers. We will take appropriate measures to protect your privacy and the personal data in the context of such transfers. All our subsidiaries, employees and third party service providers are subject to non-disclosure and restricted-use obligations.
We may also disclose personal data in our possession if we are required to do so by law, such as to comply with a subpoena or search warrant, governmental order, bankruptcy proceedings, or similar legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect the data subject's safety or the safety of others, to protect AdGyde's legitimate interests (such as in the course of a legal proceeding or other dispute resolution process), or to investigate fraud or other threats.
If AdGyde is involved in a merger, acquisition, or sale of all or a portion of its assets, or any change in ownership, the data may be disclosed to such third party acquirers, subject to applicable law. AdGyde will provide notice upon such a change.
Use of this Services/website by children
We are not directed toward individuals under the age of thirteen (13), and we request that such individuals do not provide Personal Data through our services/website. Additionally, we do not knowingly collect or maintain Personal Data from anyone under the age of 13, unless or except as permitted by law. If we learn that Personal Data has been collected from a user under 13 years of age on or through the services/website, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has registered on the website or you believe has otherwise provided Personal Data to us, please contact AdGyde at email@example.com
to have that child’s account terminated and information deleted
Tracking Technologies on Our Website
E-Tag is a technology that is part of the standard HTTP protocol that allows our website to validate temporary storage (cache) of our pages and images. This ensures that you are viewing the latest version of our website since your last visit.
Local Storage (LS) such as HTML5 and Local Shared Objects (LSOs) such as Flash are used to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LS's.
Beacons are clear graphic image(s) of 1×1 pixel that is delivered through a web browser usually as part of a webpage request. Web beacons operate as a tag that records an end users visit to a particular webpage.
As is true of most websites, we gather certain data automatically, such as Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and/or clickstream data.
We retain personal data concerning End Users for as long as the applicable Client account is active, or as otherwise instructed by such Client, End User or any partner that has provided us with such data, or otherwise to the extent authorized under applicable law. We may adopt shorter retention periods to the extent required or authorized by our Clients or partners, or in accordance with common practices and legal requirements. We may also retain and use personal data as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, and to protect our or others' legal rights and legitimate interests.
We retain Clients' personal data in accordance with the purposes, requirements and legal basis for which such data was provided or made available to us or utilized by us in accordance with applicable law. For example, we retain our Clients' contact details as reasonably necessary for the purposes of maintaining our engagements and performing, improving and promoting our Services and relationships with our Clients.
Option to withdraw the consent
At your request, we will remove or delete Personal Information that you have provided to us. You may do so by emailing at firstname.lastname@example.org
with your opt-out request. Some of our Service may permit you to opt-out of certain voluntary Communications for which you have registered or subscribed to receive and promotional Automatic Communications. Users may unsubscribe from receiving voluntary Communications and promotional Automatic Communications from us at any time by following the instructions contained at the end of every email.
Correcting or updating your personal information
If you have provided your Personal Information to us, you can choose to update or delete it by logging into your account or contacting us at email@example.com
, or following instructions provided in communications sent to you. We will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. Please note that even if personal information is changed or deleted according to your request, we may still retain some of your personal information to resolve disputes, enforce our user agreement(s), and comply with technical and legal requirements and constraints related to the security, integrity and operation of the Services.
Comments and Questions
If you have any comments or questions about our privacy practices, please contact us at firstname.lastname@example.org